An educational awareness program to reduce energy consumption in public institutions: The case of the French Social Security

To achieve ambitious energy efficiency objectives, large public institutions face challenges to embark employees and building users. In this regard the French Social Security deploys actions raise awareness among a number of internal stakeholders, in order increase acceptance, participation responsibility bring about behavioural change on efficiency. The paper presents results programme Impulsion2021, large-scale awareness-raising program which targets 5800 employees. consisted several phases: a) identify participants, b) develop learning material, c) plan execute communication campaign d) facilitate communities, e) measure analysis participatory results. A specific focus adaptation programs is presented: one targeted for general users daily actions, another professionals responsible operations renovation actions. show an increased level during program, as measured by interactions topic within channels, exchange over 50 best practices carried out throughout institution. experience shows opportunities impact common long-term its potential influence behaviour Finally, managed mobilise unprecedented people, has encouraged institution evaluate continuity.